TheKenOwens.com

The current trend in the Internet business is to have a domain name/URL, example www.yourproductA.com for EACH of your products and/or services. Then, one main ‘brochure’ page which is about you in general, and summarizes each of those individual product/services sites. I am sure you are saying – WHY would I want all that? Well, think of it as ‘franchising’ like McDonald’s does. The more restaurants that they have; the more likely you will be to stop into one whenever you are hungry. It’s the same way on the Internet; you are having multiple exposures on the web and the ability for Google, Yahoo, etc. to find YOU from a multitude of various searches. Does that make sense? Also, your copywriting and keyword elements can be specific for each site’s products/services, thus increasing your chances of higher search engine rankings. You probably think that this gets very expensive and hard to manage – I’ll deal with that later in this section. Below is an example of my sites and how I personally use this formula.

These are the individual product/service sites:

www.ormuspublishing.com – a book publishing company which I own with Sandy Kuiper. All of my CD’s are publishing through that company and please let me know if you have a book, CD, or manuscript which we may be able to help you with.

www.desertcanyoninstitute.com – training programs to become a certified hypnotherapist.

www.hpnotix.com – a dedicated site to my popular Las Vegas comedy stage hypnosis show with my co-star, Broadway and Hollywood actress Kit Smythe.

www.weddingvowbook.com – a complete guide to writing you own wedding service written by Dr. Maggie Pringlemeir and myself. A great book for ministers, newly engaged, wedding planners, and as a bridal gift.

www.classroompersuasion.com – a teacher in-service program based on the best-selling book the Psychology of Persuasion; which is geared specifically for teachers to help students increase retention and comprehension in the classroom.

www.realestatepersuasion.com – a persuasion sales training program for real estate professionals based on the best-selling book the Psychology of Persuasion.

www.persuasionmarketingexperts.com – a training program for small businesses to learn how to harness the power of persuasion and influence sales and marketing techniques from Fortune 500 companies. Small businesses do not have the financial resources to hire expensive Madison Avenue advertising and marketing experts; therefore we bring these techniques to a level which can be used in any small to medium sized business.

THEN from all of those individual sites, my main brochure site is www.TheKenOwens.com

The cost for purchasing and maintaining multiple sites has drastically decreased in the past few years. You can now purchase your domain names for less than $10 per year. Then, these following two resources will save you even more money with hosting and site management:

www.hostwithken.com - want the best and cheapest website hosting available today? I am now an affiliate reseller and will help you switch your domain name hosting to a much more economical location. A single website can be as low as $4.95 per month, all the way up to unlimited site hostings with an attached 1-800 number for customer service or ordering options. Go to www.hostwithken.com and just click the Sign Up Now button.

www.webmarketingautopilot.com – the best internet marketing tool available today! This software program will allow you to track each of your domain names separately, allowing individual collection of email addresses and sales tracking per site. With the feature of sending ezine newsletters to each individual site’s subscribers and/or your total combined list of emails. This program also has an integrated shopping cart for product/service sales, along with affiliate programs if you want to allow others to sell your items and pay them a commission.

Contact me at ken@thekenowens.com if you have any questions on hosting or the marketing software.

This entry was posted on Saturday, August 29th, 2009 at 4:31 pm and is filed under Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.