Archive for September, 2010

Wall Street Style Corruption Hits Las Vegas’ Liberace Museum

Thursday, September 23rd, 2010

Just when you thought we had enough of all the Wall Street type corruption, embezzlement, conflict of interest, and outrageous salaries - we hear of another case which is causing the demise of the famed Liberace Museum in Las Vegas.  Las Vegas has a bad reputation for not preserving its history - way too many historic buildings in this town get ‘blown up’ to make room for newer, more modern resorts.  But, that is not the case in this sad story.  Famed iconic Las Vegas entertainer Liberace made arrangements for a museum to preserve and exhibit his legacy for future generations.  However, with the current scandalous allegations of gross mismanagement, incompetence, and conflict of interest between several individuals involved within the operation of the museum and the Liberace Foundation - namely Jeff Koep, Jack Rappaport, and R. Darin Hollingsworth - the museum is scheduled to close their doors on October 17, 2010.  For further in-depth reporting on this controversial story by the Las Vegas Sun Newspaper – check out http://www.lasvegassun.com and search ‘Liberace’.  Or, just Google ‘Liberace Museum Closing’ and see how this scandal is being reported by NPR, MSNBC, AOL and many other National news services.

Today was a picket/protest on the sidewalk in front of the Liberace Plaza to raise awareness for the this whole situation and to lobby for criminal and civil investigations into the actions of those three individuals listed above.

Protesting in front of famed Liberace Museum - Las Vegas, NV
Protesting in front of famed Liberace Museum - Las Vegas, NV

Ken Owens with Las Vegas Magicians Katalin (dressed as a showgirl), Joseph Gabriel, and 'Mini' Liberace the Marionette

Ken Owens with Las Vegas Magicians Katalin (dressed as a showgirl), Joseph Gabriel, and 'Mini' Liberace the Marionette

 


I have been involved in the past with several non-profit organizations as both a volunteer and paid staff member.  When one dedicates themself to the service of a non-profit organization - either as a non-paid volunteer or paid staff member - one has to hold themself to a higher standard of business professionalism, ethics, and character.  Non-profit management is geared toward serving individuals and the community within the realm of an agency’s scope.  You are trusted with people’s time and money and you are suppose to be honorable stewards of those resources to foster and enhance your agency’s mission.

As additional reports and more people are coming forward to expose the truth behind this mess at the museum, we see that a few individuals who were entrusted with the preservation and growth of this organization, were really only lining their own pockets with outrageous salaries, conflict of interest between themselves, and lack of any outside accountability.  SHAME on all of them!

As we take a look over entertainment history, we see that Liberace paved the way for performers such as Madonna, Michael Jackson, Adam Lambert, Lady Gaga, and even most recently - Prince Poppycock.  Reports say that it was Liberace who mentored Elvis on his stage presence and suggested he adopt his iconic flashy sequined jumpsuits.  Hell, I even have two different sequined vests that I wear when performing my comedy stage hypnosis shows which I had bought from the gift shop inside the Liberace Museum.  http://www.hpnotix.com

It is sad to report this story because it affects so many people here in Las Vegas - the museum and Liberace himself are so entrenched in the history of Las Vegas.  It is also sad, because this is just another example of how Wall Street and Fortune 500 corporate greed has filtered its way down into local non-proft organizations.  This really hits home for me too with the upcoming release of my new book Branding Your Character. In it, I examine how one develops positive character traits and brands themself as an upstanding person with character to foster postive change for themself, their family, and the community.  In the book I ask this question, “Do you want your personal character recognition to have a positive brand image like Tylenol which helps millions of people per day, or do you want a negative brand image like Mr. Madoff as a scamming criminal?”  This story just goes to show that certain individuals connected with the management of the museum and foundation have no worthwhile sense of character and fit into the negative brand image just like Bernie Madoff!

             

How To Frame Your Sales Presentations

Tuesday, September 14th, 2010

Short Term Gratification Wins 2 to 1. A study released on March 31, 2010 by the University of Texas at Austin showed that when given a choice between short–term gratifications versus longer-term benefits, that people chose 2 to 1 the instant pleasure over the longer benefits. Wow, 2 to 1 is a huge difference. It is also interesting to note that the subjects knew ahead of time what that longer-term positive benefit would be, and still chose to give it up for what they could get NOW. What is that old saying, “A bird in the hand is better than two in the bush?”

Research information like this is good to know for your business, because you can use it to your advantage. You now know that you can frame your sales pitch to take advantage of that 2 to 1 ratio. The other powerful point to note here; is that even with ALL the knowledge, the subjects still chose immediacy over the longer benefits. That tells you that you don’t need to give every bit and piece of information to your client. Don’t try to overload them with useless information that just seems to clutter their minds. What you need to do is frame your presentation in a way that shows them how buying your product or service will give them immediate pleasure and satisfaction.

That archaic method of selling and promoting “Return on Investment” over a long term is crap and is not doing anything to help you close a sale. Human behavior wants to know how buying your product or service is going to benefit them TODAY and TOMORROW versus the effects or savings it will have next month or two years down the road. Make sure your clients know how you plan on reducing their workloads, or streamlining their operation as soon as they get your product/service, not that it is going to save them money after 6 months of operation.

The full study can be read in the journal Judgment and Decision Making http://journal.sjdm.org/vol5.1.html

Glamorous Retail Shopping

Sunday, September 12th, 2010

Can A Shopping Bag Make You Feel Glamorous? In the June 2010 edition of the Journal of Consumer Research, a new study shows that certain brands have a personality of their own and actually change the way people feel about themselves. Many companies such as Nike and Harley-Davidson spend a lot of money each year on their marketing campaigns to make sure that their band has an appealing personality. The latest research in this article says that the brand’s personality does indeed rub of onto the consumer – even if that product is only used for a short period of time.

We all experience this effect when we wear certain ‘designer’ clothes or when we spray a certain cologne / perfume. This ‘brand personality adoption’ effect can even be seen as far as carrying certain shopping bags over others. Women who carry a Victoria’s Secret shopping bag perceive themselves as more feminine, glamorous, and good-looking compared to others who carried plain shopping bags. The study also showed that others who carried a pen embossed with the MIT logo felt more like a leader and intelligent, compared to others who carried blank pens. How do you feel when you wear your favorite team’s jersey or sweatshirt?

How can you put this into action? If you are having a bad day, take an empty Cartier, Victoria’s Secret, or other high-end designer store’s shopping bag to the mall with you and put your other purchases in the bag you brought. Spray your favorite designer cologne / perfume to give yourself a ‘boost’.

What can you do if you own a small business? If you are a service company, have your salespeople write up proposals using a BMW, Mercedes, or Cadillac pen. Your prospect will see those logos and associate that other company’s brand feelings with your company. Why do you think so many companies hire sports and entertainment celebrities to promote their products? Because they know that the feelings and emotions associated from that celebrity will transfer over to their product. It could be as simple for you as hanging a picture of a Lamborghini sports car in your office to transfer the feeling of hip, sporty, and well built over onto your companies image – customers would see that when they are in your office.

For further information on retail persuasion techniques, check out http://www.RetailPersuasion.com