Wall Street Style Corruption Hits Las Vegas’ Liberace Museum

September 23rd, 2010

Just when you thought we had enough of all the Wall Street type corruption, embezzlement, conflict of interest, and outrageous salaries - we hear of another case which is causing the demise of the famed Liberace Museum in Las Vegas.  Las Vegas has a bad reputation for not preserving its history - way too many historic buildings in this town get ‘blown up’ to make room for newer, more modern resorts.  But, that is not the case in this sad story.  Famed iconic Las Vegas entertainer Liberace made arrangements for a museum to preserve and exhibit his legacy for future generations.  However, with the current scandalous allegations of gross mismanagement, incompetence, and conflict of interest between several individuals involved within the operation of the museum and the Liberace Foundation - namely Jeff Koep, Jack Rappaport, and R. Darin Hollingsworth - the museum is scheduled to close their doors on October 17, 2010.  For further in-depth reporting on this controversial story by the Las Vegas Sun Newspaper – check out http://www.lasvegassun.com and search ‘Liberace’.  Or, just Google ‘Liberace Museum Closing’ and see how this scandal is being reported by NPR, MSNBC, AOL and many other National news services.

Today was a picket/protest on the sidewalk in front of the Liberace Plaza to raise awareness for the this whole situation and to lobby for criminal and civil investigations into the actions of those three individuals listed above.

Protesting in front of famed Liberace Museum - Las Vegas, NV
Protesting in front of famed Liberace Museum - Las Vegas, NV

Ken Owens with Las Vegas Magicians Katalin (dressed as a showgirl), Joseph Gabriel, and 'Mini' Liberace the Marionette

Ken Owens with Las Vegas Magicians Katalin (dressed as a showgirl), Joseph Gabriel, and 'Mini' Liberace the Marionette

 


I have been involved in the past with several non-profit organizations as both a volunteer and paid staff member.  When one dedicates themself to the service of a non-profit organization - either as a non-paid volunteer or paid staff member - one has to hold themself to a higher standard of business professionalism, ethics, and character.  Non-profit management is geared toward serving individuals and the community within the realm of an agency’s scope.  You are trusted with people’s time and money and you are suppose to be honorable stewards of those resources to foster and enhance your agency’s mission.

As additional reports and more people are coming forward to expose the truth behind this mess at the museum, we see that a few individuals who were entrusted with the preservation and growth of this organization, were really only lining their own pockets with outrageous salaries, conflict of interest between themselves, and lack of any outside accountability.  SHAME on all of them!

As we take a look over entertainment history, we see that Liberace paved the way for performers such as Madonna, Michael Jackson, Adam Lambert, Lady Gaga, and even most recently - Prince Poppycock.  Reports say that it was Liberace who mentored Elvis on his stage presence and suggested he adopt his iconic flashy sequined jumpsuits.  Hell, I even have two different sequined vests that I wear when performing my comedy stage hypnosis shows which I had bought from the gift shop inside the Liberace Museum.  http://www.hpnotix.com

It is sad to report this story because it affects so many people here in Las Vegas - the museum and Liberace himself are so entrenched in the history of Las Vegas.  It is also sad, because this is just another example of how Wall Street and Fortune 500 corporate greed has filtered its way down into local non-proft organizations.  This really hits home for me too with the upcoming release of my new book Branding Your Character. In it, I examine how one develops positive character traits and brands themself as an upstanding person with character to foster postive change for themself, their family, and the community.  In the book I ask this question, “Do you want your personal character recognition to have a positive brand image like Tylenol which helps millions of people per day, or do you want a negative brand image like Mr. Madoff as a scamming criminal?”  This story just goes to show that certain individuals connected with the management of the museum and foundation have no worthwhile sense of character and fit into the negative brand image just like Bernie Madoff!

             

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How To Frame Your Sales Presentations

September 14th, 2010

Short Term Gratification Wins 2 to 1. A study released on March 31, 2010 by the University of Texas at Austin showed that when given a choice between short–term gratifications versus longer-term benefits, that people chose 2 to 1 the instant pleasure over the longer benefits. Wow, 2 to 1 is a huge difference. It is also interesting to note that the subjects knew ahead of time what that longer-term positive benefit would be, and still chose to give it up for what they could get NOW. What is that old saying, “A bird in the hand is better than two in the bush?”

Research information like this is good to know for your business, because you can use it to your advantage. You now know that you can frame your sales pitch to take advantage of that 2 to 1 ratio. The other powerful point to note here; is that even with ALL the knowledge, the subjects still chose immediacy over the longer benefits. That tells you that you don’t need to give every bit and piece of information to your client. Don’t try to overload them with useless information that just seems to clutter their minds. What you need to do is frame your presentation in a way that shows them how buying your product or service will give them immediate pleasure and satisfaction.

That archaic method of selling and promoting “Return on Investment” over a long term is crap and is not doing anything to help you close a sale. Human behavior wants to know how buying your product or service is going to benefit them TODAY and TOMORROW versus the effects or savings it will have next month or two years down the road. Make sure your clients know how you plan on reducing their workloads, or streamlining their operation as soon as they get your product/service, not that it is going to save them money after 6 months of operation.

The full study can be read in the journal Judgment and Decision Making http://journal.sjdm.org/vol5.1.html

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Glamorous Retail Shopping

September 12th, 2010

Can A Shopping Bag Make You Feel Glamorous? In the June 2010 edition of the Journal of Consumer Research, a new study shows that certain brands have a personality of their own and actually change the way people feel about themselves. Many companies such as Nike and Harley-Davidson spend a lot of money each year on their marketing campaigns to make sure that their band has an appealing personality. The latest research in this article says that the brand’s personality does indeed rub of onto the consumer – even if that product is only used for a short period of time.

We all experience this effect when we wear certain ‘designer’ clothes or when we spray a certain cologne / perfume. This ‘brand personality adoption’ effect can even be seen as far as carrying certain shopping bags over others. Women who carry a Victoria’s Secret shopping bag perceive themselves as more feminine, glamorous, and good-looking compared to others who carried plain shopping bags. The study also showed that others who carried a pen embossed with the MIT logo felt more like a leader and intelligent, compared to others who carried blank pens. How do you feel when you wear your favorite team’s jersey or sweatshirt?

How can you put this into action? If you are having a bad day, take an empty Cartier, Victoria’s Secret, or other high-end designer store’s shopping bag to the mall with you and put your other purchases in the bag you brought. Spray your favorite designer cologne / perfume to give yourself a ‘boost’.

What can you do if you own a small business? If you are a service company, have your salespeople write up proposals using a BMW, Mercedes, or Cadillac pen. Your prospect will see those logos and associate that other company’s brand feelings with your company. Why do you think so many companies hire sports and entertainment celebrities to promote their products? Because they know that the feelings and emotions associated from that celebrity will transfer over to their product. It could be as simple for you as hanging a picture of a Lamborghini sports car in your office to transfer the feeling of hip, sporty, and well built over onto your companies image – customers would see that when they are in your office.

For further information on retail persuasion techniques, check out http://www.RetailPersuasion.com

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Posted in Business Marketing, Mind Dynamics, Persuasion/Influence | 2 Comments »

Retail Persuasion Techniques

December 3rd, 2009

With Black Friday just passed a couple days ago, retail stores are now into the full swing of the busy holiday season. Many retail stores don’t take advantage of numerous subconscious and persuasion techniques which could earn them much more revenue throughout the entire year.

Recent scientific research took a look at the difference between soft plush carpeted floors vs. hard tile floors in a retail store. The research concluded that although carpeting feels better on a shoppers feet, it makes those same consumers judge products in close proxemity to them as less comforting. So what does this mean to you in your store? If you have carpeted floors, the merchandise on shelves, tables, and racks that are in the arms reach of the shopper will be viewed as less meaningful to their needs. So what should you do to subconsciously have your merchandise more favorable? Have hard tile or wood floors in your store! Make sure to leave the soft plush carpeting behind the sales counter so your feet will be more comfortable for the long hours you are on your feet.

For futher information on increasing retail revenues, please check out my new website at www.retailpersuasion.com

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Restructure Your Business For Increased Web Exposure

August 29th, 2009

The current trend in the Internet business is to have a domain name/URL, example www.yourproductA.com for EACH of your products and/or services. Then, one main ‘brochure’ page which is about you in general, and summarizes each of those individual product/services sites. I am sure you are saying – WHY would I want all that? Well, think of it as ‘franchising’ like McDonald’s does. The more restaurants that they have; the more likely you will be to stop into one whenever you are hungry. It’s the same way on the Internet; you are having multiple exposures on the web and the ability for Google, Yahoo, etc. to find YOU from a multitude of various searches. Does that make sense? Also, your copywriting and keyword elements can be specific for each site’s products/services, thus increasing your chances of higher search engine rankings. You probably think that this gets very expensive and hard to manage – I’ll deal with that later in this section. Below is an example of my sites and how I personally use this formula.

These are the individual product/service sites:

www.ormuspublishing.com – a book publishing company which I own with Sandy Kuiper. All of my CD’s are publishing through that company and please let me know if you have a book, CD, or manuscript which we may be able to help you with.

www.desertcanyoninstitute.com – training programs to become a certified hypnotherapist.

www.hpnotix.com – a dedicated site to my popular Las Vegas comedy stage hypnosis show with my co-star, Broadway and Hollywood actress Kit Smythe.

www.weddingvowbook.com – a complete guide to writing you own wedding service written by Dr. Maggie Pringlemeir and myself. A great book for ministers, newly engaged, wedding planners, and as a bridal gift.

www.classroompersuasion.com – a teacher in-service program based on the best-selling book the Psychology of Persuasion; which is geared specifically for teachers to help students increase retention and comprehension in the classroom.

www.realestatepersuasion.com – a persuasion sales training program for real estate professionals based on the best-selling book the Psychology of Persuasion.

www.persuasionmarketingexperts.com – a training program for small businesses to learn how to harness the power of persuasion and influence sales and marketing techniques from Fortune 500 companies. Small businesses do not have the financial resources to hire expensive Madison Avenue advertising and marketing experts; therefore we bring these techniques to a level which can be used in any small to medium sized business.

THEN from all of those individual sites, my main brochure site is www.TheKenOwens.com

The cost for purchasing and maintaining multiple sites has drastically decreased in the past few years. You can now purchase your domain names for less than $10 per year. Then, these following two resources will save you even more money with hosting and site management:

www.hostwithken.com - want the best and cheapest website hosting available today? I am now an affiliate reseller and will help you switch your domain name hosting to a much more economical location. A single website can be as low as $4.95 per month, all the way up to unlimited site hostings with an attached 1-800 number for customer service or ordering options. Go to www.hostwithken.com and just click the Sign Up Now button.

www.webmarketingautopilot.com – the best internet marketing tool available today! This software program will allow you to track each of your domain names separately, allowing individual collection of email addresses and sales tracking per site. With the feature of sending ezine newsletters to each individual site’s subscribers and/or your total combined list of emails. This program also has an integrated shopping cart for product/service sales, along with affiliate programs if you want to allow others to sell your items and pay them a commission.

Contact me at ken@thekenowens.com if you have any questions on hosting or the marketing software.

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Native American Navajo Culture

June 2nd, 2009

I spent today with my adopted Native American family.  It is always so educational to spend time with other cultures to learn beliefs and language patterns from other cultural groups.  That is also one of the reason why I love to travel to Europe and other countries. 

I have spent much time over the past several years on many Native American Tribal Reservations here in the USA.  Since they were the original peoples here in the USA, I am always interested in their spiritual and cultural traditions.  One thing that I find so amazing with the Navajo culture is that their language does not include ‘absolute’ words or phrases.  They do not speak in absolutes, like so many other cultures do.

For example, they do not have words like ‘always or never‘ in their vocabulary.  You will not hear a Navajo person say phrases like, “I will always love you” or “I will never speak to you again”.  Their language patterns and belief system knows that there is no basis for strict absolute words such as those.  Circumstances and nature may change in the future (and often do), which allow for absolutes to not be followed through with. 

This leads me to the idea that if our cultures adopted some of those same language patterns, how much more peaceful, loving, and successful we might be in our businesses, personal, and professional lives.  How much more beneficial would it be if in business we talked through (and resolved) a customer service issue instead of saying, “I am never going to do business with that company again”?  I really think that more conflicts would be resolved; and we would experience better business and personal relationships if we adopted more positive and constructive communication methods like this one I learned today from the Navajo culture. 

The next time you are speaking to someone, check your vocabulary for the use of absolutes and try to rephrase not using those words.  Here is a list of a few absolutes: always, never, none, all, every, everyone, everytime.  See if your communication is more open, honest, and constructive if you eliminate absolutes.

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Classroom Expectations and Persuasion Skills

May 28th, 2009

A friend of mine went to his first day of class today at UNLV for the Summer Term of Organic Chemistry.  Within the first few minutes of class, the professor, while setting the tone and expectations for this upcoming course, says, “I usually see a 40% drop out rate in my class!”  WOW, talk about negative programing for failure.  I could not believe that a college professor, with all his years of training, would do such a stupid thing to instill a subconscious trigger for failure within his students.  Now, I have to tell you that Organic Chemistry is why I changed my major to Business from Pre-Med.  After flunking Organic Chemistry, I decided that I better switch career paths - and I am glad that I did.  With that said, Organic Chemistry is a very tough course and when taken during a shortened Spring or Summer term, it makes it even harder to grasp the concepts.  However, I wish I knew then all that I know now about mind dynamics, influence, and persuasion skills.  If I did, I might have decided to stay with Vet or Med School. 

I hear horror stories like that all the time.  Teachers/Instructors/Professors are very influential people in the realm of their classrooms.  They have the power to set positive and negative expectations in the minds of their students; which thus leads to success or failure on the part of those students.  There are numerous studies which have shown these very powerful examples of mind dynamics in the classroom.

I don’t care if you are a Nursery School Instructor, High School Teacher, or College Professor - you need to hold yourself accountable for the tone you set within your classroom and within the minds of your students.  There are way too many teachers teaching today who should not be, because of their attitudes in the classroom, and this professor at UNLV is just another example.

A proper frame to set in his classroom today should have been, “I know that this is a tough subject and we have a shortened time frame to learn it in, but I am here to help and if we all work together, we can achieve the necessary goals for this course. However, if some of you do fail, just plan on retaking it over.” 

I truly believe that there needs to be some sort of accountability in the classroom and teacher’s hiring, firing, and salaries tied to the successful true achievement of their students.  We have a HUGE educational problem here in the USA and drastic changes need to occur.

I have developed a classroom in-service program to show teachers how to use the latest in persuasion, influence, and mind dynamics techniques in the classroom.  I show them how the subconscious mind implements various words and phrases into student’s actions.  We also look at spatial dynamics and how a classroom is designed can either help or hinder a student’s learning. 

If you are an educator or administrator in a school, then you need to view this link www.classroompersuasion.com

I am going to make sure that the Dean of the Chemistry Dept at UNLV reads this blog post too.  Any administrator that allows this type of negative programming to occur within their school should be ashamed of themself!  Knowledge is key to improving our educational system and I am glad that I can provide some knowledge on persuasion and mind dynamics to classroom educators.

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Posted in Mind Dynamics, Persuasion/Influence | 3 Comments »

Entertainer Danny Gans

May 23rd, 2009

Yesterday, I attended the private memorial service for Las Vegas Entertainer Danny Gans. He died suddenly 3 weeks ago at the age of 52. For those who aren’t familiar with his name, he was a big star here in Las Vegas as a singer, comedian, and impressionist. He took over the Mirage showroom when Sigfried and Roy had to close their show and then just 2 months ago moved over to the Wynn Resort. Danny won Best Entertainer here in Las Vegas for 12 years in a row, but was really only a ‘known’ star in Las Vegas, even though he was such a remarkable talent. Most all of the other entertainers here in Las Vegas were at the service including; Donny Osmond, Carrot Top, Cris Angel, George Wallace, and Sigfried and Roy, to name just a few. The Wynn Resort and Gans’ Family arranged a beautiful memorial service.

So, what does that have to do with a business application and learning lesson for you? Danny started out his career as a pro baseball player and then after a bad shoulder injury, honed his skills as an entertainer and took that to the top here in Las Vegas. We all have had setbacks in our life or careers and need to use Danny as an example. Just because one career goal is finished, pick yourself up and move onto the next. When it seems one door closes for you, look around for the next one to open up!

Danny made millions of dollars each year here in Vegas, but was really only well-known in this town. Not much national stardom or press. You in your business or product don’t need to be everything to everyone. Find your niche and/or locale, and be a strong perfected player in that market. Hone your skills in your product or service and become the BEST you can.

Be of service to many. The more lives you can impact in a positive manner, the more successful you will become. Laughter and entertaining allowed Danny to touch the lives of thousands of people every week here in Vegas.

Give to charity. Danny had many charities that benefited from his generosity, and you need to give back to the community as well to be successful. In this down turned economy, there are many charity organizations that are grateful for all donations - time, money, products, or services.

When a sudden death like this happens to someone as talented and young as Danny, it is a wake-up call to all of us to reflect on our lives, see where we are headed, and make the necessary changes to become more successful, more happy, and more productive in what we are doing.  For further information, you can check out www.dannygans.com

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Expand Your Marketing Horizons

April 29th, 2009

Last night, I went to a business networking and social mixer event at the Erotic Heritage Museum here in Las Vegas.  Wow, what an experience LOL.  Did you know that there was porn available back in 1915 in the silent movies?  They show a clip of it from back then.  Did you know that peep shows date back over 1,000 years and puppets were used in pornographic skits back then instead of live people?  Hmmmm, that is probably where the hit Broadway musical Avenue Q got its idea!  Anyways, it was a very interesting evening and I met a couple people to do some future projects with.

I say this to remind everyone, that in these rough economic times, one has to broaden your thoughts on typical marketing and look at the obscure avenues to help drum up business.  I do admit that last night’s venue for this event was a bit out in left field, but then this is Las Vegas where sin is the norm.   Just remember that marketing is everything, and everything is marketing when it come to sustaining and/or growing your business.  No matter where you happen to be going, always have a stack of business cards with your website on it to hand out.  That includes Walmart or the Erotic Museum.  YOU are the image of your company and you always need to be thinking marketing, marketing, marketing in every and all occasions.   

PS.  If you get here to Las Vegas and you have an open mind (it is all xxx graphic stuff), check out the Erotic Heritage Museum, it is truly an educational experience.

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History of Easter

April 10th, 2009

Since Sunday is Easter, I thought I would post a talk I did a couple years ago for an Easter Sunday church service: The History Easter

“Where one sees nothing but the One, hears nothing but the One, knows nothing but the One – there is the Infinite. Where one sees another, hears another, knows another – there is the finite. The Infinite is immortal, the finite is mortal. It is written, He who has realized eternal Truth does not see death, nor illness, nor pain; he sees everything as the Self, and obtains all.” ~ Hinduism. Upanishad 7.23 and 7.27

Early on Sunday morning, as the new day was dawning, Mary Magdalene and the other Mary (Mother Mary), went out to see the tomb. Suddenly there was a great earthquake, because an angel of the Lord came down from heaven and rolled aside the stone and sat on it. His face shone like lightning, and his clothing was as white as snow. The guards shook with fear when they saw him, and they fell into a dead faint.

Then the angel spoke to the women. “Don’t be afraid!” he said. “I know you are looking for Jesus, who was crucified. He isn’t here! He has been raised from the dead, just as he said would happen. Come, see where his body was lying. And now go quickly and tell his disciples he has been raised from the dead, and he is going ahead of you to Galilee. You will see him there. Remember, I have told you.”

We gather here this Sunday morning to celebrate the holiday of Easter and the rich symbolism associated with this day – many churches have started to call this Resurrection Day. We are joined world-wide by many other Western Church religions who celebrate this holiday on this day. Easter is considered a ‘moveable’ holiday, meaning that it falls on different dates in different years. Easter, in the Western Religions, is always the first Sunday following the first full moon that appears on or after the Spring (Vernal) Equinox - first day of Spring - March 21.

Therefore, according to this timeline, Easter always falls between March 22 and April 25. The Eastern Orthodox Religions also consider Easter a moveable holiday, but their celebration usually falls a week or two after the Western holiday.

In 325 AD, the Emperor Constantine was the one who set the formula that Easter will be observed on the first Sunday following the first full moon following the equinox – and it has remained ever since. Prior to 325 AD, it is known that Easter was observed on different dates during the springtime – usually having some regard to the Jewish festival of Passover which is observed during this same time of year.

So, how do we make the jump from celebrating the resurrection of Jesus, the empty tomb, and the symbolism of everlasting life; to the Easter Bunny, ham, and painted eggs? Believe it or not – there is a connection! Our current Easter tradition has its roots in Pagan festivities that existed before the rise of Christianity. The origin of the word Easter is traced back to the Scandinavian word ‘Ostra’ and the German word ‘Ostern’ or ‘Eastre’. All of these derivations represent the names of the mythological Pagan goddesses of spring and fertility. Pre-Christian Pagan festivities were held yearly in the spring – on or near the spring equinox to honor these goddesses.

We all know how wide-spread the symbol of the rabbit is for Easter and it dates way back before the beginning of Christianity as a Pagan symbol of springtime and fertility. Eastre is the goddess of the dawn associated with springtime and offspring. Her earthly symbol was that of the rabbit, which, is the most fertile animal known to man. It is also the symbol of new life which is symbolic to Jesus’ resurrection into a new life – the everlasting life of spirit, on this day. The legend of the Easter Bunny has roots back to Germany and was brought to the USA by German immigrants in the 1600’s. The arrival of the Easter Bunny in German lore is second in popularity only to St. Nick at Christmastime. If children were good, the Easter Bunny would leave them a nest of colored eggs – boys made nests out of their caps and girls made nests out of their bonnets. The custom has since evolved to that of using baskets to hold the eggs left by the Easter Bunny.

The egg itself is a symbol of fertility and rebirth. Long before the beginning of Christianity, eggs were painted bright colors and presented to friends at the spring equinox to honor the beginning of the new season – a new life of planting and growth. Archeologists have found evidence of egg-rolling and egg-tossing contests that date back to Egyptian and Persian times. Over the years, many cultures have added different variations and decorating symbology to the egg at this time of year – even in Germany were decorated eggs are hung on shrubs during Holy Week (kinda like Christmas trees and ornaments).

So, now we see the significance of the bunny and the eggs and how they tie into the rebirth and resurrection symbology of Jesus at Easter, but where did the ham come from? Some people consider ham a ‘Christian’ meat because it is banded in religious law of Judaism and Islam due to the pig having cloven hooves. But further research shows that this trait is once again rooted to Pre-Christian Pagan practices in Northern Europe. Slaughtering and preserving animal meat was done on the Blood Moon celebrations every autumn so that they would have food to eat over the winter months. In anticipation of the arrival of spring and the upcoming abundance of fresh food – they would celebrate during the spring equinox festivities by using up the last of the remaining cured meats from the previous autumn – the HAM.

As one studies the esoteric meaning of holidays and the roots from which current religious practices grow from – we find, especially in Christian holidays, that many of those roots have direct symbology to Pre-Christian Pagan practices. That is because as the early Christian missionaries were launching this new religion; they wanted to attract the huge number of Pagan’s to this new religion. In order to be successful, they had to make sure that the practices and symbology were similar and during the same times of year. This then would not be a big ‘jump’ or in this case, ‘bunny hop’ from their old religious practices to the new ones of Christianity.

Here in the Western Church, the celebration Easter, the resurrection of Jesus the Christ; falls at the end of Lent. Lent is a 46 day season of fasting that begins on Ash Wednesday and ends on Easter Sunday. This past week – the last week of Lent is called Easter Holy week – beginning last Sunday which is Palm Sunday (Jesus comes to Jerusalem and people lay palm branches at his feet) – Holy or Maundy Thursday (the day of the last supper) – Good Friday (the day of crucifixion and death of Jesus) – and Easter Sunday (the resurrection and symbolic rebirth into the world of spirit).

The celebration of Easter has universal significance to both Western and Eastern religions – that in the idea of Resurrection. Resurrection is that act that turns faith into knowledge by proving that death could not conquer and the tomb could not imprison. It proves that the personality of each individual continues after death and that life includes a resurrection for ALL of us – death cannot conquer us and our earthly bodies (our symbolic tombs, cannot imprison us).

Easter eggs, the Easter Bunny, a ham, the dawn that arrives with the resurrection of life, and the celebration of spring all serve to remind us of the cycle of rebirth and the need for constant renewal in our lives. On this Easter Sunday – I want each of you to bow your heads and vow in a moment of silent prayer; that you will take to heart this time of renewal and use the energies of this day, to foster a rebirth within each of you.

The Easter season occurs in the existence of all mankind causing life to break into eternal bloom. He who has realized eternal Truth does not see death, nor illness, nor pain; he sees everything as the Self, and obtains all. “Greater things than these shall ye do.” Now - “Go thou and do likewise.” God Bless!

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Posted in Spirituality | 9 Comments »

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